EVMWD awarded for public outreach efforts


For the third straight year, the Public Relations Society of America (PRSA), Inland Empire Chapter, has presented EVMWD with its prestigious Polaris Award ? one of the highest honors given by the association ? for the District’s overall customer outreach campaign. 

The Polaris Award was presented at Inland Empire PRSA’s recent annual awards dinner, often referred to as the “Oscars” of public relations. EVMWD’s customer communications have earned the district this honor for three years in a row. 

“Keeping our customers informed is a top priority at the District,” EVMWD Board President Harvey Ryan said. “We employ every means possible to keep customers up-to-date on the latest news affecting their water use, rates and quality.  While we don’t do this for the accolades, it is nice to have those efforts noticed.”

EVMWD’s proactive customer outreach program utilizes a multi-faceted communications approach to provide its customers with timely information about District activities, programs, rebates and infrastructure projects. It also encourages customers to adopt permanent conservation and water-saving solutions in their homes and businesses that will help protect local resources and ensure a reliable and high quality water supply. 

The outreach program includes the District’s quarterly Water Log, which serve as an informative resource for customers by providing water-saving tips and information on new water-related issues. EVMWD also publishes an annual Water Quality Report, which reinforces the District’s message of water conservation and is sent to every customer.

EVMWD’s communications program includes a robust social media component. The District’s mascot, Elsinore Eddie, is active on Facebook and Twitter, regularly sharing new ideas for reducing water usage and cutting water costs. The social media programs also allow for rapid dissemination of information to customers in crisis situations. Additionally, EVMWD regularly attended community meetings and events, distributing information about water conservation and interacting with customers.

The outreach program has helped the District achieve a 15 percent reduction in water consumption by EVMWD customers. This decrease has allowed the District to depend less on imported water, which has helped the District keep rates low throughout its two-year budget.

“At EVMWD, we not only want to keep customers informed, but also engaged about their water source, use and cost,” EVMWD General Manager Ron Young said.  “Thanks to our outreach program, our customers are well-informed on a range of water issues. As a result, we’re well on our way to meeting the states long-term goal of reducing water usage by 20 percent by the year 2020”

EVMWD provides service to more than 140,000 water, wastewater and agricultural customers in a 96-square mile service area in Western Riverside County. The District is a sub-agency of the Western Municipal Water District and a member agency of the Metropolitan Water District of Southern California. Visit the EVMWD website at www.evmwd.com for additional information.